Have something to say. Make it something different and/or interesting, and something you feel strongly about.

I’ll bite: which of the pieces of mine, though not very popular, are not ‘different and/or interesting, or are not something I feel strongly about?

Petr Swedock - Medium

I do think it is possible to have the opposite problem to that which you describe: too cerebral, too rich, too uncompromising, too much requiring an investment from the reader and not a quick skim and a few amen claps.